Design Driven Ventures

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About this Event

In this workshop Agustin Grube will present Dr. Soren Petersen's cutting-edge research on how design driven products and services build quantifiable competitive strategic advantages though the evaluation of 9 design quality criteria’s. In this presentation, the audience will gain insight on how to identify promising design driven ventures supported by novel product concepts while evaluating probability of success.

After the talk, 5 selected presenters from the DesignX Meetup group will showcase their product or service while audiences participate in a group evaluation of the presentations by using the Technology/Market Risk Matrix and the 9 Design Quality Criteria evaluation worksheet provided. The evaluation will be taken into account for scoring and a presenter will be selected as a recipient of a prize awarded at the end of their presentations. Families and friends of the presenters are invited to come cheer their presenters on.

If you are interested in participating as a presenter, contact the event coordinators of the DesignX meetup. You must already be a member of the meetup to present and have attended the 4 part Design Thinking workshops or have a presentation for review with the DesignX board on the last workshop day, October 8th.

Type of event
Design Signature Educational Meetup Workshop



Cross Campus

87 N Raymond Ave
Pasadena, CA 91103

There are many metered spaces and public parking lots nearby. One block from Memorial Park Metro.

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