Illuminating Designs: ADP UX Designer and ArtCenter Alumni Roel Punzalan talks about Project HiFi Highlight

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About this Event

ArtCenter Product Design Alumni and ADP User Experience Designer, Roel Punzalan, talks about his winning designs selected for Project HiFi Hightlight - 54 new streetlights to be unveiled this month in the Historic Filipinotown.

Under the name Project HiFi Highlight, the city asked local artists to redesign 54 decorative streetlights along Temple Street in the heart of Historic Filipinotown. Every artist was asked to submit three streetlight designs, each representing a different Filipino value: kapwa (shared humanity and togetherness), lakbay (journey and travel) and kapayapaan (peace and harmony).

Roel, a Los Angeles based artist and designer who traces his ancestry to the Philippines will be speaking about this project and how his background in Product Design and User Experience have influenced his design process. “My design proposal aims to incorporate the inclusive experience and nature of Filipino culture and the ethnic diversity of Historic Filipinotown. The designs anthropomorphize three symbols with the idea that the human figure is the fundamental building block to achieve each of the core values.”

Please join Roel Punzalan for a presentation about this project followed by a Q & A.

Type of event
Design Students Educational Entertainment Lecture/Seminar Meetup Showcase Speaker Series



ADP Innovation Center

55 S Lake Ave, 4th Floor
Pasadena, CA 91101

The parking garage is available at 55 South Lake Avenue. Visitor parking rates are $1.25 each 12 minutes with a $16.25 daily maximum.

There are also plenty of parking options in the nearby area. Street parking is available on East Colorado Blvd, South Lake Avenue, and East Green Street. There is also a Target parking structure at 777 East Colorado Blvd and a shopping complex at 207 S Mentor Ave close to the office.

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